Moving Forward to a New Beginning: Montreal’s International Auto Show presents it’s 79th edition!

Buckle up, automotive enthusiasts!

The Montreal International Auto Show (MIAS) is back with a bang, roaring into the Palais des congrès de Montréal from January 19 to 28, 2024.

Palais des Congres of Montreal

Sponsored by iA Financial Group, this 79th edition promises an electrifying experience, as major brands, including Ford, Lincoln, Genesis, Infiniti, Mitsubishi, Volkswagen, and McLaren, make a triumphant return after a hiatus due to the pandemic.

VIP Preview Gala

A remarkable VIP evening was held on Thursday, January 18, 2024, as the Charity Preview Gala that kicked off the Montreal Auto Show, raising funds for five hospital foundations in the greater Montreal area.

By participating in this unique event, attendees made a difference for these foundations, each dedicated to improving healthcare in their community. The 2024 edition promised an exceptional experience with a sumptuous car display, thematic culinary stations, unprecedented attractions, a chance to win a trip to distant horizons in a draw, a silent auction with exclusive items, and plenty of surprises. Participants joined the health movement and were part of an unforgettable evening, made possible by valued partners.

A Re-invented Show:

In a bold move toward the future, MIAS organizers have reinvented the show, transcending the conventional boundaries of a typical auto exhibition.

Building on strategic reflections initiated in July 2023, the 2024 edition is not just about unveiling new models; it’s a celebration of mobility in all its forms. The automotive landscape is evolving, and so is MIAS, emerging as a hub where innovation, leisure, and motorized sports converge.

Luis Pereira, the executive director of the event, expresses the vision behind this transformation: “We aim to transcend the traditional image of the Montreal Auto Show by creating a space that showcases the various means of transportation available today. Our ambition is to offer visitors an enriching and comprehensive experience, meeting the expectations of car enthusiasts by presenting all aspects that might interest them.”

Exciting New Zones to Explore:

Leisure and Motorized Sports Vehicles Zone: Collaborating with the Association des concessionnaires de véhicules de loisirs du Québec, this zone promises a thrilling exhibition of motorcycles, ATVs, snowmobiles, boats, and recreational vehicles. Adventure meets innovation, providing a unique experience to explore the latest trends in motorized recreation and outdoor fun.

Performance Tuning Zone: Back after a year-long hiatus, this zone caters to automotive modification enthusiasts. Over thirty unique vehicles will be showcased, serving as inspiration for upcoming projects. Dive into the world of customization enthusiasts who’ve invested time and passion into creating spectacular projects.

Autosport Zone: Revel in the beauty of exceptional modified cars, award-winning motorcycles, and a dedicated space for motorsports, including a retro section with vintage snowmobiles. Don’t miss Hugo Girard’s dream garage, a haven for every motorsport enthusiast.

And that’s not all!

Luc Poirier, presenting his jaw-dropping collection of 31 Ferraris dating from 1967 to 2023, estimated at over fifty million dollars, adds, “I will bring with me several of my cars, including about thirty Ferraris, a few Porsches, and a McLaren. Many of these cars have never been seen at the Auto Show or at other events.”

The Nissan Sentra Cup Experience, powered by D-BOX: This year, experience the Nissan Sentra Cup from the inside, powered by D-BOX! An immersive cinema right in the Auto Show that will give you the thrill of a racetrack.

So, gear up for a journey into the future of mobility at the Montreal International Auto Show – an event that not only showcases the latest in automotive innovation but also invites you to explore the diverse world of leisure, performance tuning, and thrilling motorsports.

Don’t miss the chance to be a part of this automotive extravaganza, where the road ahead is paved with excitement and innovation!

The Montreal International Auto show runs January 19th to the 28th 2024 at

Palais des congrès de Montréal (Montréal Convention Centre)
1001 Jean-Paul-Riopelle Place
Montréal, QC
H2Z 1H2

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