Indulge in Luxury Shopping, Networking and giving back to Charity at RELUXE 2023 in Montreal

On this Earth Day, let’s take a moment to reflect on our impact on the environment and commit to reducing our waste by practicing the three R’s: reduce, reuse, recycle !

Reluxe, the charity shopping event in support of the Le Chaînon foundation, is back! It’s the perfect opportunity to refresh your wardrobe with second-hand designer pieces at great prices while contributing to a noble cause. Ladies and gentlemen, fashion enthusiasts, what could be better?


The Reluxe Shopping Night is back for its 7th edition from April 27th to 29th and will take place at the inspiring cultural space WIP, located at 3487 Boul. Saint-Laurent in Montreal.

Powered by M.A.D. COLLECTIF, Reluxe allows you to support Le Chaînon and women in vulnerable situations, thanks to the profits from the sale of second-hand designer clothing and accessories such as Chanel, Prada, Gucci, as well as creations from Quebec designers.

Refreshing your wardrobe has never felt so good around you!

For this 7th edition, Reluxe returns to its pre-pandemic formula in the form of an experiential pop-up animated by two renowned godmothers, Geneviève Borne and Lolitta Dandoy. Alongside them, stylists with a keen eye for trends will guide buyers towards the best looks according to their style and desires.


The word “Reluxe” is to truly give meaning to your lifestyle. The event is made possible by the donations of generous benefactors from the business, fashion, and entertainment industries. Fashion enthusiasts can purchase stylish and unique pieces without eco-anxiety at unbeatable prices. All profits will be donated to the Le Chaînon Foundation, a Montreal-based organization dedicated for 90 years to welcoming women in need unconditionally and without judgment. In 2021, the event raised $56,000!

For the first time this year, to increase the impact of the event, Reluxe will also be available on the online store of the Le Chaînon store ( until Sunday, May 7th, allowing everyone to shop while actively contributing to the cause.

Our mutual passion for fashion and the cause of women brought us together and allowed us to create a great support community around the Le Chaînon organization. We are proud of what Reluxe brings and, above all, honored to offer our communities the opportunity to participate with us in this initiative that brings us together and makes us see the world more positively!” said Ody Giroux, Isabelle Éthier, Chantal Durivage, the three founders of Reluxe.

Fashion godmothers, Geneviève Borne and Lolitta Dandoy.


For Lolitta Dandoy, godmother of the event: “Supporting Le Chaînon through Reluxe is about coming together as a community to help women in need and putting the heart back at the center of fashion!

A motivation shared by Geneviève Borne, the other godmother of the event: “Reluxe is for me, not only the annual opportunity to offer beautiful pieces from my wardrobe and find designer pieces at low prices, but above all, to support the mission of an organization that is close to my heart, Le Chaînon!”

For 7 years, the Reluxe event has targeted several audiences in one. By making new or used high-quality designer clothing accessible, Reluxe contributes to this great circular economy movement that should become one of our consumer priorities. And by donating the profits from this eco-responsible action to Le Chaînon, and therefore to the women who need it most, the organizers are in a way closing this solidarity cycle,” says Sylvie Bourbonnière, CEO of the Le Chaînon Foundation.



RELUXE will take place from April 27th to April 29th at Espace WIP, 3487 Boulevard Saint-Laurent in Montreal.

Tickets for the 2023 edition of Reluxe are available on Eventbrite (

Price: $100 for the VIP evening on April 27th. The festivities will include a preview shopping session, an inspiration runway show, entertainment, cocktails, appetizers, and networking! As for the evenings of April 28th and 29th, they will be open to the general public and free!

To join the conversation and receive the latest news about RELUXE, like their Facebook page and use the hashtags #Reluxe2023 and #Reluxemtl.

To learn more about Le Chaînon or to make an online donation, or to get involved as a volunteer, visit