Every winter the United Way of the Adirondack Region hosts the “Kiss the Cow” fundraiser, an annual event supporting homelessness prevention in New York’s North Country. Community leaders and politicians participate by planting a kiss on a Holstein cow at the Miner Institute in Chazy, marking the culmination of the campaign that raised about $15,000 and awareness about the issue of homelessness.
John Bernardi, President and CEO of the United Way of the Adirondacks, joins us to tell us why the fundraiser is so important and outlines the increasing challenges many families in the North Country are facing, particularly with housing‑related costs and the higher gas and utility costs this winter.
Bernardi talks about how the United Way is helping tens of thousands of families across the North Country every year.
Learn More about the assistance that the United Way and its partners offer at unitedwayadk.org or on their facebook page.