We profile some of the individuals and families having to make those tough decisions. Their name is ALICE. ALICE isn’t a person, but an acronym. Families that are, Asset Limited, Income Constrained, and Employed. ALICE is the United Way’s shorthand for the working poor. They are friends, and neighbors we see every day at work, the store, or our kid’s soccer game. They are people who have jobs, work full-time, and yet are struggling to get by. Many are just a single paycheck or illness away from financial crisis. ALICE is the hidden face of poverty in New York.