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SUPER WHY aims to help young children learn key reading skills as identified by the National Reading Panel, including alphabet skills, word families, spelling, comprehension and vocabulary. Literacy is the foundation of the SUPER WHY brand.
SUPER WHY takes an innovative approach to learning by promoting reading as a powerful, meaningful experience for children aged 3 to 6 years old. We created the original show based on our expert knowledge of preschoolers' level of development, the entertaining features of television and the importance of a strong literacy curriculum. The interactive format encourages kids to actively participate in each episode. As they watch SUPER WHY they are completely absorbed in the adventure of the story while engaging in challenging games and activities. This format enables children to practice the critical skills that they need to learn to read. The unique balance between using interactivity to practice key literacy skills and telling engaging stories that make literacy relevant to children's own lives is a powerful new way to teach reading.
Quick Links
- Literacy is the foundation of SUPER WHY
- SUPER WHY's educational goals meet high standards
- SUPER WHY redefines literacy in educational television
- Interactivity = practice. Practice = learning
- Reading is power!
- SUPER WHY stories show that books are a resource for everyday learning
- Hip Hip Hurray, the Super Readers save the day!

