Genevieve P.M. Roy
Yelloweek - Veuve Clicquot
Come out and celebrate at what will be a week of colorful festivities not to be missed! Yelloweek
From the 14th to the 19th of May 2013, a series of wildly entertaining events took place all around Montreal.
With the sun shining bright, it was the perfect time to go out and celebrate with fellow Montrealers as they participated in one or more of the numerous activities that were scheduled for Yelloweek; six days of festive celebration of fine gastronomy, art, fashion and overall YELLOW lifestyle.
Historical French Champagne producer, Maison Veuve Clicquot, has chosen Montreal as the inaugural site for this first edition of Yellow Week, a festival that pays tribute to beautiful creativity under all its forms.
The Veuve Clicquot brand dates back to 1805, when a young 27 year old lady called Barbe-Nicole Clicquot Ponsardin was suddenly widowed and inherited her husband’s estate. She actively took charge of the business and transformed the company into an international luxury brand, synonymous with elegance, sophistication and celebration around the world.
Special attention was focused here in Montreal on Art, Gastronomy and Fashion venues that the Champagne company felt closely embraced the Veuve Clicquot Ponsardin Brand.
In its unique way, Yelloweek, is in fact a joyful tribute to the “Great Dame of Champagne” and to her unstoppable “joie de vivre”.
Yellow Week recap 2013
The week kicked off Tuesday with an amazing fashion show held at Birks diamond Store in Phillips Square. Hosted by the ever fashionable and elegant fashion writer Lolitta Dandoy, Yellow Fashion featured creations from four of Montreal’s best designers: Natalia Baquero, V Franz, Elisa C - Rossow and Helmer.
During this event, Birks unveiled their exclusive Birks Yellow Diamond Collection for the first time; a real treat for the eyes!
Catered treats for the evening included tasty hors d’oeuvres provided by Birks Café chef Jerôme Ferrer. In addition, guests were treated to nifty gift bags as well as enjoying free flowing flutes of Veuve Clicquot Champagne.
Yellow Art 2013
Peter Farmer in full action painting two models posing for Yellow Art
I also attended Yellow Art, held at the lively Galerie 203 in the Old Port, which showcased the work of nine very talented and established avant - garde local artists: Peter Farmer, Nathan Gilbert, Arcade Latour, Suzanne Colello, Lorne Miller, Jihane Mossalim, Tiffany Pilon, Mimmo Scali and Toro Del Mar Sosa.
Peter Farmer entertained guests as he painted a scene depicting a pair of lovers by a bicycle with the aid of live models on a huge canvass in the middle of the gallery. Guests could admire the various works on display each inspired by the distinctive signature yellow of Veuve Clicquot, while sipping on a flute (or two! ) of champagne.
Other exciting events included a Yellow Picnic held at Montreal’s newest hot spot: New City Gas, which invited Montrealers to celebrate the opening of their new terrace in the heart of Griffintown.
Yellow Table invited festival attendees to savor the cuisine of five distinctive restaurants: Milos, Ryu, l’Auberge St-Gabriel, Ferreira Café and Buonanotte – over the course of six days in which special menus were created to complement bubbly !
Throughout the week, champagne lovers equally rejoiced at a special 2 for 1 offer on Veuve Clicquot flutes that was honored at twenty different venues around town.
At participating SAQ outlets, a Yellow Contest was held in which participants could fill out a ballot in order to have a chance at winning a yellow Veuve Clicquot bicycle. Perfect for summer!
The end to a great week of festivities wouldn’t be complete without a couple of Yellow Night parties; Friday the 17th at Buonanotte as well as on May 19th at Flyjin in the Old Montreal.
For those who love to constantly push the limits of creativity in the name of beauty and refinement, just as Madame Clicquot did in her time. Yellow Week was a festive week of bubbly excitement!
For more details on future editions or to purchase tickets, please visit the Yellow Week website: semaineyelloweek.com.