Genevieve P.M. Roy
Yelloweek - Veuve ClicquotCome out and celebrate at what will be a week of colorful festivities not to be missed! Yelloweek
From the 14th to the 19th of May, a series of wildly entertaining events are taking place all around the city.
The sun is shining and it’s the perfect time to go out and celebrate with Montrealers as they participate in the numerous activities that are scheduled for Yelloweek; six days of celebration of fine gastronomy, art, fashion and yellow lifestyle.
Historical French Champagne producer, Maison Veuve Clicquot, has chosen Montreal as the inaugural site for this first edition of Yellow week, a festival that pays tribute to creativity under all its forms.
The brand Veuve Clicquot dates back to 1805, when a young 27 year old Barbe-Nicole Clicquot Ponsardin was suddenly widowed and inherited her husband’s estate. She actively took charge of the business and transformed the company into an international luxury brand, synonymous with elegance, sophistication and celebration around the world.
Attention is focused here in Montreal on art, food and fashion venues that the Champagne company feels closely embraces the Veuve Clicquot Ponsardin Brand.
In its unique way, Yelloweek, is in fact a joyful tribute to the “Great Dame of Champagne” and to her unstoppable “joie de vivre.”
The week kicked off Tuesday when I attended an amazing fashion show held at Birks, (1240 Phillips Square). Yellow Fashion featured creations from four of Montreal’s best up-and-coming designers: Natalia Baquero, V Franz, Elisa C - Rossow and Helmer.
Birks store also unveiled their exclusive Birks Yellow Diamond Collection for the first time ; a real treat for the eyes!
Hosted by the ever fashionable and elegant fashion writer Lolitta Dandoy, the event also featured tasty hors d’oeuvres provided by Birks Café chef Jerôme Ferrer. In addition, guests were treated to nifty gift bags as well as enjoying free flowing flutes of Veuve Clicquot Champagne.
I also attended Yellow Art, held at the lively Galerie 203 in the Old Port, which showcased the work of nine very talented and established avant - garde local artists: Peter Farmer, Nathan Gilbert, Arcade Latour, Suzanne Colello, Lorne Miller, Jihane Mossalim, Tiffany Pilon, Mimmo Scali and Toro Del Mar Sosa.
Peter Farmer entertained guests as he painted a scene depicting a pair of lovers by a bicycle with the aid of live models on a huge canvass in the middle of the gallery. Guests could admire the various works on display each inspired by the distinctive signature yellow of Veuve Clicquot, while sipping on a flute (or two! ) of champagne.
Other exciting events include a Yellow Picnic on the 16th held at Montreal’s newest hot spot: New City Gas, which will invite Montrealers to celebrate the opening of their new terrace in the heart of Griffintown.
Yellow Table invites festival attendees to savor the cuisine of five distinctive restaurants: Milos, Ryu, l’Auberge St-Gabriel, Ferreira Café and Buonanotte – over the course of six days in which special menus will be on offer that specifically complements bubbly !
Throughout the week, champagne lovers will rejoice that a special 2 for 1 offer on Veuve Clicquot will be honored at twenty different venues around town.
At participating SAQ outlets, a Yellow Contest will be held in which Montrealers can fill out a ballot in order to have a chance at winning a yellow Veuve Clicquot bicycle. Perfect for summer!
The end to a great week of festivities wouldn’t be complete without a couple of Yellow Night parties; Come out and celebrate on Friday the 17th at Buonanotte as well as on May 19 at Flyjin in the Old Montreal.
For those who love to constantly push the limits of creativity in the name of beauty and refinement, just as Madame Clicquot did in her time. Come out and celebrate at what will be a week of colorful festivities not to be missed!
For more details or tickets please visit the Yelloweek website: semaineyelloweek.com.