Plattsburgh, NY – 11/26/2014 – Mountain Lake PBS has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners —charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.
Taking place December 2, 2014– the Tuesday after Thanksgiving–#GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
Mountain Lake PBS will join #GivingTuesday with a 24-hour online campaign on Facebook and Twitter, aiming to spread awareness of #GivingTuesday, and recruit new members to join the Mountain Lake PBS family.
“As a public media organization, we have a unique opportunity to increase the visibility and awareness of #GivingTuesday in our own community. It’s an exciting national and global movement that can have a real impact on local non-profits, including Mountain Lake PBS!” said Janine Scherline, Director of Fundraising and Business Development at Mountain Lake PBS.
Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends and partners, led by the 92nd Street Y (92Y), came together to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector. The concept gained steam, and with the help of the United Nations Foundation and other founding partners, more than 10,000 organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.
“It’s been a privilege to work with remarkable leaders all over the country building a movement around #GivingTuesday,” said Henry Timms, 92Y’s Executive Director. “This initiative has truly been crowd-sourced by some of the smartest and most connected minds among the next generation of philanthropists and entrepreneurs.”
“#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism,” said Kathy Calvin, CEO of the UN Foundation. “The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
Those who are interested in participating in Mountain Lake PBS’s #GivingTuesday initiative can follow us on Facebook (http://facebook.com/mlpbs) and Twitter (http://twitter.com/mountainlakepbs), or donate directly at http://mountainlake.org.
For more details about the #GivingTuesday movement, visit the #GivingTuesday website
#GivingTuesday (https://twitter.com/GivingTues) and the #GivingTuesday hashtag on Twitter.
About Mountain Lake PBS
Mountain Lake PBS produces high quality programs for local and worldwide audiences, reaching over 3.9 million viewers in New York, Vermont, Quebec and Ontario. The station also provides a host of education and outreach services for learners of all ages and devotes at least eight hours a day to programming for children.
Mountain Lake PBS’ mission is to celebrate and strengthen the civic and cultural life of the Mountain Lake region by providing distinctive telecommunications programs and services that inform, educate, involve and entertain.
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners —charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world. To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit: Website: www.givingtuesday.org, Facebook: www.facebook.com/GivingTuesday, Twitter: twitter.com/GivingTues.