October 23, 2014 – The National Educational Telecommunications Association (NETA) honored 20 of its members with 29 awards for their top - rated work in production, promotion, community engagement, and instructional media. The presentation was part of NETA’s annual professional development conference, held this year at the InterContinental hotel in Dallas.
Mountain Lake PBS won an award for Engagement Innovation for the Career Crosswalks initiative in the Community Engagement category. Career Crosswalks is a multiplatform initiative aimed at helping students see the relevance of their education to potential careers; providing them with the motivation to keep learning, and highlighting the opportunities available locally.
“This was one of those projects where all departments in the station came together to create exceptional content that worked on-air, online, and in the community,” said Alice Recore, President & CEO of Mountain Lake PBS. “We are honored to be recognized by NETA for this initiative.”
The Career Crosswalks website (http://crosswalks.mountainlake.org ) is designed with multiple audiences in mind. It provides a platform for students and parents to learn about local businesses, and the paths workers took to employment. It also serves as a resource for teachers and guidance counselors to help bring career education media and materials into the classroom.
“Through this initiative, Mountain Lake PBS is fostering the business and community partnerships that will ensure our students have the necessary skills to take their place in the 21st century global economy,” said Jane Owens, Director of Education & Outreach at Mountain Lake PBS.
The growing website features two main video series, Made in Clinton County, and Workers’ Stories. Made in Clinton County highlights the local businesses that are succeeding on an international scale including Swarovski, Fujitsu, and many more. The business profiles are about 6-10 minutes in length, and showcase all different aspects of the business – from the administration to manufacturing. Viewers get an inside look at areas of the business that aren’t open to the public, and hear directly from the employees. Through the Workers’ Stories video series, viewers hear from an employee at a local business to learn about their career. Each video ranges from 2-5 minutes in length, and touches on the employee’s career, training, and salary. Highlighted professions include machining , aviation tech, mechanical engineer, and others.
This initiative was made possible by an American Graduate grant from the Corporation for Public Broadcasting and POV. American Graduate is a long term public media commitment to help communities implement solutions to the high school dropout crisis.
About Mountain Lake PBS
Mountain Lake PBS produces high quality programs for local and worldwide audiences, reaching over 3.9 million viewers in New York, Vermont, Quebec and Ontario. The station also provides a host of education and outreach services for learners of all ages and devotes at least eight hours a day to programming for children.
Mountain Lake PBS’ mission is to celebrate and strengthen the civic and cultural life of the Mountain Lake region by providing distinctive telecommunications programs and services that inform, educate, involve and entertain. mountainlake.org
NETA is a professional association founded in 1997 to serve public television licensees and affiliated educational organizations. The organization has members in 42 states, the District of Columbia, and the Virgin Islands. NETA is headquartered in Columbia, SC.
See netaonline.org for additional information on the organization and its services.